Marsoum Art Collective (marsoum.co)

Brand Development & Launch

Objective: Creating a new eCommerce brand aimed at showcasing emerging artists from the Middle East and North Africa and selling their art.

Scope of work: Selection of copywriter, enlisting help with story and mission, then building website and creating artist bios, blog, FAQ and other key pages.

Tools and tactics used: Affinity Photo, Squarespace, CSS customizations to Squarespace template

Outcomes: Drove over CAD 6,000 in sales during first six months despite being on Squarespace Commerce, which allows for minimal customization/expansion.

Blog & Video Content Strategy & Production

DRIVING CONTENT STRATEGY + CO-EXECUTION OF CONTENT

Objective: Building SEO value of website by creating relevant and engaging content that appeals to key target personas.

Scope of work: Keyword research, topic ideation, content and technical SEO audits

Tools used: Squarespace, SEMrush, Keyword Planner, Google Trends

Outcomes: Continually driving top-funnel traffic and dominating SERP first pages for key search terms and artist names

Link: marsoum.co/journal

Store Migration & Optimization

ULL REBUILD OF STORE + CONVERSION RATE OPTIMIZATION

Objective: Benefitting from Shopify’s expandability, I migrated from Squarespace Commerce to Shopify over the course of 3 weeks, while matching the aesthetic of the Squarespace website.

Scope of work: Full customization of Shopify liquid theme, tagging and building collections and filters, and incorporation of payment plans and upsell tools.

Apps used: Shopify, Upsell Funnel, Sezzle Payment Plans,ShopSync, Stamped.io reviews, among others.

Outcomes: Took conversion rate from 0.01% to 0.13%