Objective: Raise awareness for Jordanian artist Ghadeer Saeed at Beirut Art Fair’s emerging artist section.

Scope of work: End-to-end web, social, and eBook content strategy and creation, including artist interviews and translation with no external assistance.

Tools used: Google Analytics, Instagram, Hootsuite, iBooks Author, Canva

Outcomes: Doubled direct web traffic with a 29% bounce rate for the period leading up to, during, and following the fair; 3 organic press mentions; 6 artworks by Ghadeer sold during the event + an additional $20,000 in revenue from sales from the gallery’s private collection to high net-worth collectors we met at the fair.

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