ABOUT ABDULAH, FOUNDER & CEO
Iβm a versatile strategist, marketer, and consultant with a digital-first approach and a keen interest in emerging technologies, design trends, and innovation. I have extensive experience in managing and growing e-commerce brands, lead generation, and B2B marketing.
I have over 20 years of management experience that spans two-and-a-half careers, four continents, 12 countries, 18 cities and millions of dollars in cumulative ad spend that Iβve managed.
Iβve worked on brands that range from household names like Fairmont Hotels & Resorts to growing brands in online retail, arts, and luxury spaces such as The Dirty Cookie (as seen on Shark Tank), and Dar Al-Anda Art Gallery.
Professional & Volunteer Experience
LUXURY Marketing Consultant & Fractional CMO
Dec 2015 - Present
Ongoing Projects & Clients include:
AMAFFI Perfume House - Digital Media Planning + Buying, Organic Social Strategy + Execution, Local SEO Management
Marsoum Art Collective - Founder & Curator
Artscoops - Digital Media Strategy + Buying, Technical + Content SEO Management
Dar Al-Anda Art Gallery - International Sales, Marketing Strategy
IDMWORKS - Ad Creative Strategy + Digital Media Planning + Buying
Past Projects & Clients include:
Holt Renfrew - Interim Media Director Coverage
The Pinball Luxury Suites - Business Plan, Go-to-market Strategy
The Dirty Cookie - Digital Media Strategy & Execution
Progressive Marketing Leadership Roles
Director of Marketing
Head of Digital Marketing
Senior Manager, Digital Marketing
Colony Digital, A Division of Daily Hive
May 2021 β‘ Mar 2023
Toronto, ON, Canada
Built agencyβs fastest-growing department by recruiting and coaching marketing specialists while establishing procedures and templates for clients including in spaces such as health and wellness, food and beverage, luxury hospitality, and real estate development.
Amplified retainer revenue and improved client retention through effective account management, steering media strategies, and executing them through self-serve PPC platforms, programmatic media vendors, and direct media buying.
Boosted overall agency revenue through heavy involvement in business development process, timely cross-selling of multi-departmental services to existing clients and getting agency recognized as a Google Partner agency, Meta Partner agency, and Microsoft Advertising Partner agency.
Local Ambassador
Jul 2021 β‘ Present
afikra | ΨΉΩΩΨ±Ψ©
Toronto, ON, Canada
afikra | ΨΉΩΩΨ±Ψ© is a global organization that aims to promote intellectualism and the diversity and richness of the Arab world's cultures and histories. Through our events online and around the world, we've built a global community of volunteers, thinkers, and explorers.
Head of Marketing
20/20 Armor
Jun 2020 β‘ Feb 2021
Toronto, ON, Canada
Quadrupled DTC sales by optimizing Shopify store and introducing PPC campaigns.
Marketing Account Manager / Digital Campaign Manager
Nov 2018 β‘ May 2020
Major Tom
Vancouver, BC, Canada
Amplified account revenue by over $100,000 by proactively managing client relationships
and exceeding conversion and CPA targets while managing a $300,000 monthly spend.
Led development and execution of several digital projects and multichannel campaigns across PPC and programmatic platforms to exceed various business objectives for clients such as Bosa Properties, Fairmont Hotels & Resorts, Chambar Restaurant, and Qtrade.
Sales & Marketing Director
Mar 2014 β‘ Mar 2018
Dar Al-Anda Art Gallery
Amman, Jordan
Boosted web traffic by 70% and improved online conversions by 30% by devising integrated digital and print marketing campaigns including paid and organic social media, email marketing and automations, web and SEO optimizations.
Grew sales by 300% YoY through holistic marketing strategy revision; including the introduction of eCommerce channels, marketing partnerships, building collector relations, and partaking in two international art fairs.
Managing Director
Sep 2015 β‘ Apr 2018
Excellence Agri-Marketing & Investments
Amman, Jordan
Exported entire yield of dates (250 tons) for two consecutive years by refocusing both B2C and B2B marketing strategies and brand elements.
Led development of export marketing strategies for 15 of Jordanβs top growers with the Dutch Centre for the Promotion of Imports from Developing Countries (CBI).
Assistant Director of Finance
Apr 2012 β‘ Aug 2013
Rosewood Hotel Georgia
Vancouver, BC, Canada
Lifted employee engagement score to top-percentile during tenure.
Progressive Leadership Roles
Fairmont Raffles Hotels International
ASSISTANT CONTROLLER, Fairmont Waterfront, Vancouver, BC, Canada
Jan 2011 β‘ Apr 2012
PROJECT MANAGER, OPERATIONS ACCOUNTING, Fairmont Raffles Hotels International, Toronto, ON, Canada
Aug 2009 β‘ Jan 2011
Assistant Controller Trainee/Staff Accountant, The Fairmont Royal York, Toronto, ON, Canada
Feb 2008 β‘ Oct 2009
Transition Housekeeping Manager, Fairmont Heliopolis & Towers, Cairo
Oct 2007 β‘ Feb 2008
Rooms Division Management Trainee, The Fairmont San Francisco, San Francisco, CA, USA
Jul 2008 β‘ Feb 2008
Education
Master of Business Administration
Simon Fraser University
Vancouver, BC
Financial Management & Hotel Real Estate Investments and Asset Management Certificates
Cornell University
Ithaca, NY
Bachelor of Arts in Finance, Hospitality & Revenue Management
Glion Institute of Higher Education
Montreux / Bulle, Switzerland
Languages
Arabic
Native
English
Native
French
Fluent
Spanish
Advanced
Outside of Work
I enjoy expanding my horizons by traveling, discovering new music, new spots to eat and drink.
I also love getting my sweat on πͺ , going new places ποΈ and on sunnier days, roaming the city with my co-pilot, Dr. Watson πΆ
I enjoy expanding my horizons by traveling, discovering new music, new spots to eat and drink.
I also love getting my sweat on πͺ , going new places ποΈ and on sunnier days, roaming the city with my co-pilot, Dr. Watson πΆ