case-study: artscoops: How effective seo management led to 5x organic Traffic growth in under a year.

ABOUT THE CLIENT: ARTSCOOPS

Artscoops is the premier digital platform for the sale and auctioning of artworks, fine collectibles, and antiquities from the Middle East and Africa. The website boasts over 6,000 active pages, across its main offerings of a permanent online gallery, an online auction platform, and a private sale section all catering to a diverse audience of art enthusiasts and collectors across Europe, the Middle East, Africa and North America. Learn more about Artscoops here.

PROJECT AIM:

The project's primary aim was to enhance the technical and content aspects of SEO on Artscoops' website, thereby improving the site's overall health and organic traffic.

PROBLEM:

Artscoops was facing significant challenges in standing out against larger competitors in the digital art market, especially when attempting to penetrate new geographic markets like the UAE.

Their website's low Site Health Score and poor visibility in search results were hindering their ability to attract and engage a broader audience of art buyers and collectors.

Abdulah Al-Ghoul founder of Boujee Monster and Marsoum Art Collective

Activities:

  1. Technical SEO SUPPORT

  2. Content Optimization

    PAGE Content Optimization

    Meta Tag Optimization

    Image Tag Optimization

  3. SEARCH ENGINE SIGNAL HYGIENE

OUTCOMES

OUTCOMES

SEO health score

  1. The website’s Site SEMrush Health Score escalated from 53% to 82%, indicating a robust improvement in website functionality and SEO health. This puts it ahead of the industry standard of 77%.

  2. Achieved a 10% boost in keyword visibility, competing successfully with larger platforms like Artsy, Artnet, and Saatchi Art, particularly in key markets like the UAE and the US.

  3. Successfully claimed Google's knowledge panel for some popular Arab artists in a short span, enhancing visibility and credibility.

  4. Organic traffic sessions soared by 510%, with engaged sessions rising nearly as much at 475%, indicating high-quality traffic engagement.

  5. Website conversions improved by 16%, reflecting better user engagement and successful calls-to-action.

Artscoops SEO Knowledge Panel.png
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Benefits

1. Enhanced Market Positioning: The improvements in SEO and site health have enabled Artscoops to compete more effectively with major industry players, increasing its market share and visibility.

2. Quality Traffic and Engagement Improvements: The surge in high-quality organic traffic has led to more engaged users and longer session durations, which are crucial for converting visitors into buyers.

3. Increased Sales and Revenue: The increase in website conversions by 16% directly correlates with higher sales and revenue, aiding Artscoops in achieving its broader business objectives.

This showcase illustrates Boujee Monster's capability to deliver substantial improvements in SEO and digital presence, transforming Artscoops' online platform into a more competitive and successful marketplace.

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